Aussie Beef & Lamb Trade Mark Licencing Program
Aussie Beef & Lamb is a brand used to promote Australian red meat in export markets, representing Australian beef, veal, lamb and goatmeat.
Aussie Beef & Lamb is based on three pillars that capture Australia’s core oﬀering and key attributes that diﬀerentiate Australian red meat. These are:
- Australia’s unique raising environment and climate (the ideal home)
- stringent quality and integrity systems (peace of mind), and;
- sharing Australian lifestyles and quality red meat with the world (pure enjoyment)
Applying for a Aussie Beef & Lamb trade mark licence permits companies to use the Aussie Beef & Lamb trade mark to underpin and promote their own Australian red meat brands in international markets.